A direct-to-consumer fitness apparel brand that scaled to global reach through influencer-led community marketing
Gymshark’s partnership with Paxon began in 2019, marking the brand’s strategic entry into the U.S. market. From day one, our teams aligned on speed, agility, and scalable fulfillment as the foundation for U.S. expansion. What began as an initial North America launch has since evolved into a multi-site, multi-year partnership that continues to accelerate Gymshark’s growth trajectory.
0x
labor scale
0+
incident-free days
The opportunity
A flagship site built for scale
To meet increasing demand, Paxon and Gymshark added a flagship facility in 2021, designed for efficiency, performance, and long-term capacity expansion.
- The site incorporated Exotec automation, delivering clear performance gains, including:
- Doubling productivity year‑over‑year
- Enabling consistent throughput even during volume spikes
- The site’s operational foundation also enabled:
- Peak‑ready labor models scaling 5x
- A sustained safety record of 500+ incident‑free days
- This expansion not only absorbed Gymshark’s rapid North American growth but established the operational foundation for future volume surges and product category expansion.
Delivering consistent, collaborative growth
Across the partnership, Gymshark and Paxon have navigated new site launches, carrier diversification, market disruptions, and multi-region expansion, including Canada, through a shared model of transparency and operational discipline.
By 2025, Gymshark’s outbound volume had grown nearly 5x,enabled by an integrated approach to forecasting, labor planning, and continuous improvement.
Peak 2025: A record-breaking fulfillment performance
The 2025 peak season was the strongest in the history of the partnership. Together, we achieved:
0K+
units/day
for three consecutive days, a sustained output that exceeded typical throughput by more than 3x
0.00
days
average order-to-delivery, even during peak
This performance validated the investment in Allentown’s automation and process optimization, while demonstrating Paxon’s ability to scale with Gymshark’s promotional intensity and expanding customer base.
A faster, more reliable operation and a platform built for growth
As Gymshark expands into B2B, Paxon brings the operational strength needed to support this shift, including:
- a high‑performance flagship facility
- proven peak scalability
- strong service‑level discipline
- a multi‑year track record of handling rapid volume swings
With the ability to flex labor at scale and leverage automation for consistent throughput, Paxon is well‑equipped to support Gymshark’s shift into B2B distribution with the same discipline that defines its DTC operations.
From launching Gymshark’s U.S. presence in 2019 to scaling into multimillion‑unit peaks and doubling productivity through the Allentown flagship site, Radial has remained a committed partner in Gymshark’s growth. As the brand continues expanding across channels and geographies, Radial’s network, automation, and operational resilience will continue supporting the next phase of Gymshark’s global journey.
"Paxon has agility and leadership willing to listen to the customer, willing to change, willing to challenge each other and that is what sets Paxon apart from other 3PL organizations."
Chief Supply Chain Officer