A modern outdoor apparel brand, built on adventure, art and a distinctive design point of view.
Howler Brothers is an Austin, Texas-based outdoor apparel company creating technical and lifestyle clothing for surfing, fishing and everything in between. The brand sells through its own eCommerce channel, retail partners and specialty dealers.
Known for bold prints, original artwork and a loyal community following, Howler Brothers has grown quickly, bringing with it rising fulfilment volumes and the customer expectations of a premium direct-to-consumer brand.
Late orders, low customer satisfaction, and returns issues
Howler Brothers, a modern outdoor apparel brand, faced significant operational hurdles with its previous 3PL provider. A history of late orders, low customer satisfaction, and returns issues created a ripple effect throughout the business. Difficulties locating inventory worsened the problem, leading to further delays and inefficiencies.
The Paxon solution
Strong communication and collaboration
Howler Brothers partnered with Paxon to transform their operations. The immediate focus was on stabilizing operations and improving order fulfillment. Paxon optimized fulfillment processes and significantly enhanced order accuracy and timeliness. This resulted in a noticeable increase in customer satisfaction.
- Improved order fulfillmentOrders are now processed and shipped in a more accurate and timely manner, with a 100% order accuracy average.
- Enhanced customer satisfactionCustomers are happier with the overall shopping experience due to faster delivery times and fewer order errors.
- Optimized inventory managementIncreased inventory accuracy and efficiency reduces stockouts and excess inventory, resulting in a 100% fill rate.
- Successful peak performancePaxon's ability to scale operations ensures smooth execution during high-demand periods.
- Expanded retail networkSuccessful new retailer implementations expand Howler Brothers’ market reach.
Beyond core fulfillment, Paxon has been instrumental in supporting Howler Brothers’ growth initiatives. The team successfully manages the complexities of both B2C and B2B operations, including meeting the unique requirements of specialty retail stores. Paxon's ability to scale resources for peak periods, such as Howler Brothers’ large fall launch, is also crucial to the success of their business.
A key factor in the partnership's success: Strong communication and collaboration between the two organizations. Howler Brothers’ accurate forecasting, coupled with Paxon's efficient execution, creates a seamless operation.
0%
order accuracy
0%
fill rate
A faster, more reliable operation and a platform built for growth
Paxon's comprehensive 3PL solutions enabled Howler Brothers to achieve significant operational improvements and drive business growth. By addressing the client's specific needs and challenges, Paxon demonstrated its ability to deliver exceptional results.
By partnering with Paxon, Howler Brothers overcame its operational challenges and established a solid foundation for future growth. The partnership serves as a model for effective collaboration between a 3PL provider and its client.
"Before joining Paxon, we were facing operational challenges that were impacting our customer satisfaction. Paxon has been instrumental in addressing these issues. Their expertise in fulfillment has significantly improved our operations, allowing us to focus on growing our business. The partnership has been a great success."
Director of Operations