Case studies

A new home for Neom in the US​

How Paxon powered Neom's US market entry with a 100% order fill rate and 3.2 days average transit for a premium wellness brand launching B2B and B2C.​

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Skincare products including amber dropper bottles, a clear jar of gel, and a bottle of oil arranged on a wooden slice with an olive branch in the background.

A British wellness brand built on organic aromatherapy, sustainability and a loyal following across the UK and Europe.​

Neom is well known across the UK and Europe for its organic wellness products and aromatherapies, built on natural ingredients and the belief that scent and daily routine can meaningfully improve wellbeing.​

Quality, innovation and sustainability sit at the center of the business, a B Corp Certified brand whose standards extend to how every product is made, packaged and delivered.​

The challenge

Entering the US market without a US operation​

Neom was seeking an innovative and reliable partner to expand its global footprint by launching both its B2C and B2B business in the US. That meant finding a provider who could match its standards for quality, innovation and sustainability from day one.​

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days in transit

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retail partners

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YoY sales growth

How we supported

Fulfillment and transportation, delivered by a single partner​

  • Speed and efficiency​
    Paxon ships 90% of orders the same day, resulting in quicker delivery times and 3.2 days average from click to delivery.​
  • Scalability
    Scalable fulfillment tailored to Neom's growth, with a proven record in peak management and quick expansion into new geographies.​
  • Sustainability
    Paxon supports Neom's B Corp Certification by sourcing sustainable packaging solutions for its consumers.​

After a thorough evaluation of fulfillment and transportation providers, Neom identified Paxon as its partner of choice for entry into the US market, launching B2B operations first, with B2C following a year later.​

Paxon Fulfillment and Paxon Transportation operate as one solution, shipping 90% of orders the same day and holding a 100% fill rate across every order placed.​

Paxon's account teams, industry experts tasked with ensuring client success, support the brand day to day, while sustainable packaging sourcing helps uphold Neom's B Corp Certification.​

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order fill rate

Paxon's fill rate across all Neom orders.​

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shipped same day

Share of Neom orders shipped the day they are placed.​